EXACTO INC. Case Study
Problem: Exacto Inc. has earned a reputation for developing innovative technologies that improve the economics of irrigation and pesticide applications. However, despite their work, the overall industry was only growing by 4% annually. Focused on the future, Exacto Inc. found themselves needing to ensure that not only were they using best-in-class sales and CRM technologies but that they were also cementing a sales team that was youthful and focused on growing the company and the industry as a whole.
Solution: The SEG solution included:
- Hiring, training, and managing four business development reps focused on driving new meetings and closing new business
- Implementing a CRM system, as well as a “best practices” guide for the CRM
- SEG also developed standardized training for all employees
+30% GROWTH OVER PAST TWO YEARS WITH SEG SUPPORT
“Our industry is only growing at a 4% rate but by implementing the SEG process our business has grown by 30% over the past two years.”
– Andy Blake
CEO, Exacto Inc.