Exacto Inc. Case Study

Problem: Exacto Inc. has earned a reputation for developing innovative technologies that improve the economics of irrigation and pesticide applications. However, despite their work, the overall industry was only growing by 4% annually. Focused on the future, Exacto Inc. found themselves needing to ensure that not only were they using best-in-class sales and CRM technologies but that they were also cementing a sales team that was youthful and focused on growing the company and the industry as a whole.

Solution: The SEG solution included:

• Hiring, training, and managing four business development reps focused on driving new meetings and closing new business
• Implementing a CRM system, as well as a “best practices” guide for the CRM
• SEG also developed standardized training for all employees