
SEG’s integrated marketing and sales model allows our clients to drive front-end of the funnel. Whether you already have a marketing team in place or not, SEG assists by creating content, generating email sequences, and pointing your team in the right direction of companies who are already engaged with your content. This data-driven approach creates warm MQLs and allows your BDR/SDRs/AE’s to focus their efforts on more qualified opportunities.
Marketing Engine 2.0, or The Growth Engine, paints a picture of all the parts and pieces required to achieve revenue ...
Sales and marketing efforts rarely grow at the exact same pace. In some instances, marketing comes first and the sales team ...
If you follow Gary Vaynerchuk ("GaryVee") on LinkedIn, you might have seen him use the following concept. The idea is to start ...
“Pipeline-In-A-Box” programs combining demand gen: inbound and outbound programs, ABM execution, integrated campaigns; and demand conversion: BDR/SDR programs, marketing automation, pipeline engine blueprint.
Creation of industry defining eBooks, webinars, blogs, videos (in collaboration w/ industry experts).
Solution messaging and positioning, product launch process, collateral & enablement tools, pricing & packaging.
Company positioning, narrative design, value proposition & key messages, key differentiation & disruption, vision statement.
Creation of elevated brands, creation of elevated brand visuals, documented brand personality.
Business plan, target market, competitive analysis, growth strategy (phases), acquisition vs. organic growth, financial model.
Public relations, social media, analyst relations, influencer marketing, events strategy and execution.
Marketing org design & roadmap, team re-structuring, marketing plans, alignment w/ business plans, marketing budget, marketing ROI
Measurement mechanism, roadmap for measuring marketing value, integration and clear visibility into the digital marketing stack, enterprise software that organizes your growth strategies and produces a high-impact Growth Engine Scoreboard.
I was watching an episode of Ted Lasso when it hit me: Is this secretly an Apple commercial?
Imagine a hierarchy of content marketing efforts (in terms of how much time and resources are needed to create). Personally, I'd ...
I don't want this post to come across as anti-ad agency.
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