SEG’s integrated marketing and sales model allows our clients to drive front-end of the funnel. Whether you already have a marketing team in place or not, SEG assists by creating content, generating email sequences, and pointing your team in the right direction of companies who are already engaged with your content. This data-driven approach creates warm MQLs and allows your BDR/SDRs/AE’s to focus their efforts on more qualified opportunities.
“Pipeline-In-A-Box” programs combining demand gen: inbound and outbound programs, ABM execution, integrated campaigns; and demand conversion: BDR/SDR programs, marketing automation, pipeline engine blueprint.
Creation of industry defining eBooks, webinars, blogs, videos (in collaboration w/ industry experts).
Solution messaging and positioning, product launch process, collateral & enablement tools, pricing & packaging.
Company positioning, narrative design, value proposition & key messages, key differentiation & disruption, vision statement.
Creation of elevated brands, creation of elevated brand visuals, documented brand personality.
Business plan, target market, competitive analysis, growth strategy (phases), acquisition vs. organic growth, financial model.
Public relations, social media, analyst relations, influencer marketing, events strategy and execution.
Marketing org design & roadmap, team re-structuring, marketing plans, alignment w/ business plans, marketing budget, marketing ROI
Measurement mechanism, roadmap for measuring marketing value, integration and clear visibility into the digital marketing stack, enterprise software that organizes your growth strategies and produces a high-impact Growth Engine Scoreboard.