CEOs and Boards expect their marketing leaders and marketing teams to build pipeline for sales, generate marketplace awareness, and maintain a scoreboard that measures impact. SEG has helped hundreds of companies accelerate revenue by providing outsourced marketing services to speed up sales. SEG can become a part of your current marketing team to tackle key marketing projects, or be your acting Interim CMO to make an immediate impact. It is very simple, SEG will roll-up-our-sleeves and drive results.
“Pipeline-In-A-Box” programs combining demand gen: inbound and outbound programs, ABM execution, integrated campaigns; and demand conversion: BDR/SDR programs, marketing automation, pipeline engine blueprint.
Creation of industry defining eBooks, webinars, blogs, videos (in collaboration w/ industry experts).
Solution messaging and positioning, product launch process, collateral & enablement tools, pricing & packaging.
Company positioning, narrative design, value proposition & key messages, key differentiation & disruption, vision statement.
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Creation of elevated brands, creation of elevated brand visuals, documented brand personality.
Business plan, target market, competitive analysis, growth strategy (phases), acquisition vs. organic growth, financial model.
Public relations, social media, analyst relations, influencer marketing, events strategy and execution.
Marketing org design & roadmap, team re-structuring, marketing plans, alignment w/ business plans, marketing budget, marketing ROI
Measurement mechanism, roadmap for measuring marketing value, integration and clear visibility into the digital marketing stack, enterprise software that organizes your growth strategies and produces a high-impact Growth Engine Scoreboard.
Geoff has spent 25+ years as a data-driven, fact-based marketer with a range of experience that includes a global marketing leadership role with Motorola Mobility leading a team that launched the RAZR cell phone to highly entrepreneurial startups. He has 15 years of agency management experience in consumer packaged goods, professional services and retail clients developing unique and sustainable market and brand positions based on consumer insights for brands such as Mercedes, Farmers Insurance, Sprint, Oscar Mayer, Hyatt, Walgreens and Home Depot.
Mark is a transformational and entrepreneurial marketing executive and educator skilled at leading organizations through massive change. Over the past 20 years he has led marketing for six private equity / venture backed companies. He partners with CEOs and Boards to navigate transitions and achieve scalable growth. Mark is an expert at building the foundational marketing engine required to establish world-class marketing: https://bit.ly/3dGgLfb.
