Brant InStore Case Study
Problem: Brant InStore is a Canadian based large-format print provider servicing major North American retailers such as Ulta Cosmetics and Dunkin’ Donuts. But they needed to create a more predictable revenue model – using sales, marketing, and management tools to generate demand and drive incremental sales and retain key current accounts.
Solution: SEG assigned a VP of Sales and CMO team to
- A custom Sales Playbook that assessed the gaps and opportunities in the market
- An account planning process to establish a formal lead generation process
- A new CRM platform, along with training and user adoption
- A marketing plan, featuring a new website and lead generation campaigns
42 MEETINGS SET, RESULTING IN 5 NEW DEALS CLOSED WITH SUPPORT OF SEG
“The team at SEG hit the ground running by building a meaningful prospect pipeline, creating an ROI drive trade show strategy and rebuilding our marketing materials including a new website and outbound email campaign. We are firing on all cylinders!”
– John Paul DeBoer
CEO, Brant InStore
WHAT OUR CLIENTS THINK
“Sales Empowerment Group are movers and shakers. I don’t know how they do it, but wow can they get things done! CEO Brian O’Neil orchestrated a wonderful team of experts that will take my company to the next level. And they are all real straight shooters. If they say it’s going to happen … take it to the bank! I’m so glad to have come to know SEG. I would strongly recommend SEG without hesitation.”
— Michael Trattner, President, Excelerated Learning Systems
SEG helped a Silicon Valley startup company, Konnect Labs, profitably launch its product in over 15 different countries and in the U.S., driving first-year revenue of over $5 million.