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Meet The Partners

We Are Partner-Driven

SEG is led by ten partners who take great pride in serving our clients and employees. On every engagement, we assign an SEG partner to manage and oversee to ensure we are providing the best possible service.

In 2017, SEG made a strategic decision to partner with four private equity investors to enhance our service models and support the private equity community. With their support, recommendations, and technology investments, we work alongside many private equity firms to maximize their investments.

SEG Partners

Brian O'Neil

Brian O'Neil

CEO & Founder

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Brian O'Neil

Brian O'Neil

CEO & Founder

Brian has been on the cutting edge of creating and servicing companies that are looking to increase sales. Brian and Sales Empowerment Group (SEG) has helped the most innovative, fastest growing businesses and Fortune 500 with sales consulting, sales recruiting, sales training, inside sales and a unique program called “The Interim VP of Sales Program.” SEG has created a full-suite of services any sales organization can utilize to increase productivity, better sales structure and more importantly, increase revenue. Brian explains, “Our model allows small organizations, medium size organizations, fast growing organizations and the Fortune 500 to outsource key sales initiatives. We have built SEG’s execution team with Fortune 500 VP of Sales expertise to include a nice mix of industry-specific talent that makes an immediate impact.” SEG’s client list consists of many businesses that have appeared in Crain’s Fast 50 and Inc. 500/5000. Personally, Brian has been the VP of Sales for ADP and acted as the Interim VP of Sales for the following organizations – Rightsize Facility Performance, Meeting Tomorrow, Vintage Tech Recyclers and Flexible Optional Services. Lastly, Brian is the author of three books: The Legacy Life – How to Connect, Communicate and Collaborate to Increase SalesThe Legacy Life Playbook and Don’t Forget Your Swimsuit – all three books are available on Amazon. Brian loves spending time with his family, playing golf and basketball.

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Kevin Potrzeba

Kevin Potrzeba

President

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Kevin Potrzeba

Kevin Potrzeba

President

Kevin brings over 32 years of software sales management experience to Sales Empowerment Group (SEG). Prior to SEG, he was and EVP of Channel IQ where he led all sales, account management and business development efforts and grew Channel IQ into the market leading provider of online channel management solutions. After Channel IQ was acquired by MarketTrack, Kevin led the initiative to migrate all of their clients onto their new E-Commerce channel management platformPrior to Channel IQ, he was VP of Sales at ISD Corporation, where his efforts secured the company’s market leadership position within payment management software sector. Kevin led all sales, marketing and business development initiatives and continued on in that capacity after the company was acquired by ACI Worldwide. Previous to ISD, Kevin was VP of Worldwide Sales for Interface Software, a leading provider of enterprise CRM solutions where he rapidly grew sales worldwide during his tenure and continued in that role after Interface was acquired by Lexis Nexis. Prior to Interface Software, Kevin was the VP of North American Sales for Showcase Corporation, an analytics solutions company where he led annual sales growth of over 75% for 4 consecutive years. Showcase was acquired by analytics solutions leader SPSS, Inc. where Kevin served as VP of North American sales for 3 years.

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Jennifer Hogberg

Jennifer Hogberg

VP, Sales Advisory

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Jennifer Hogberg

Jennifer Hogberg

VP, Sales Advisory

With over 30 years of sales and sales management experience at a Fortune 500 company and 35 years in the sales profession, Jennifer Hogberg has proven success in mentoring, coaching, and leading sales and business professionals to meet and exceed their business and personal goals.As a Consultant, Jennifer uses the methodologies and tools from various training platforms and methodologies to consult, coach, and train sales professionals. Jennifer has familiarity with Miller Heiman, Target Account Selling (TAS), Challenger, SPIN, Corporate Visions, and Revenue Storm. In her four+ years at Revenue Storm, as a Master Sales Coach, Jennifer billed over 2000 hours, working with sales professionals and leaders to create change in sales behaviors and significantly improve revenue production both at individual and organizational levels.Prior to joining Revenue Storm, Jennifer succeeded in progressive roles at Xerox Corporation. She continually achieved her revenue goals and received nine promotions over her 31-year tenure. She held numerous positions in the Major Account group ranging from Corporate Staff to Alliance Management to Sales Director covering a variety of industries. During her tenure at Xerox, she received numerous President Clubs and Par Club awards for sales overachievement.A graduate of Indiana University, Jennifer holds a Business Degree in Marketing & Advertising and sits on the Board for the Kelley School of Business Alumni Association.

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Geoff Kehoe

Geoff Kehoe

Chief Marketing Officer

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Geoff Kehoe

Geoff Kehoe

Chief Marketing Officer

Geoff has spent 25+ years as a data-driven, fact-based marketer with a range of experience that includes a global marketing leadership role with Motorola Mobility leading a team that launched the RAZR cell phone to highly entrepreneurial startups. He has 15 years of agency management experience in consumer packaged goods, professional services and retail clients developing unique and sustainable market and brand positions based on consumer insights for brands such as Mercedes, Farmers Insurance, Sprint, Oscar Mayer, Hyatt, Walgreens and Home Depot. He was also the co-founder of a database marketing company.Specialties: B2B, Direct-to-Consumer and B2B2C marketing; bringing a digital point of view to companies that are looking to aggressively build their brand and ramp up demand with measurable and scalable customer acquisition methods such as ecommerce, search, social and mobile; creative and media strategies for traditional, digital and direct response media channels.

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Tony Lenhart

Tony Lenhart

Sales Drummer

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Tony Lenhart

Tony Lenhart

Sales Drummer

Tony Lenhart is the Sales Drummer for SEG. As one of our Interim VP of Sales, Tony has gained vast experience in the world of financial services, technology, insurance, and human resources at companies big and small. He is also an active mentor at Chicago’s celebrated tech incubator, 1871. Prior to SEG, Tony was Head of Channel Development at Precision Payroll from 2010 to 2014, focused on expanding new partner relationships across the country. Prior to Precision, Tony spent 10 years at Automatic Data Processing (ADP) in a numerous roles; earning his stripes as an intern, succeeding in direct sales, tenure as a Regional Sales Manager, launching the Health Insurance Services group, and working in their PEO Division, TotalSource. This vast array of roles took him on a path of consulting with nearly 4,000 small-to-mid sized companies, providing solutions that encompass the entire employee life-cycle and technology habits of the executive team. Tony spends his free time trying to keep up with his daughters, sneaking out for 9 holes, or gigging out around Chicagoland playing drums.Tony graduated from Purdue University, majoring in Selling & Sales Management.

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John Stob

John Stob

Area Sales Manager

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John Stob

John Stob

Area Sales Manager

John is a lifelong Chicago boy. He was born in Oak Park and grew up in Berwyn. His father owned a garbage company, so John spent summers scraping and painting containers as well as running for parts. John went to Timothy Christian Schools and then received a BS Degree in Business Administration from Trinity Christian College in Palos Heights. Shortly after college, John went to work in the family business Rex/Speedway Disposal for eighteen years. During that time he did sales, management and eventually became the President. The company was sold to Waste Management in 2000. He did corporate consulting and coaching for a few years until he couldn’t stand working from home anymore. John lives in Villa Park, IL with his wife, Taren and his daughter Jennifer. He attends Willow Creek Community Church in South Barrington. He loves the Cubbies, music, movies, travel, and reading.

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