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Sales Empowerment Group Case Study

Antunes

Posted by Sales Empowerment Group on Nov 24, 2020

Background

Antunes is a leading custom foodservice equipment manufacturer, specializing in cooking, water treatment, automation and digital solutions for global commercial restaurant operations. Headquartered in Carol Stream, Illinois, Antunes is driven by a commitment to provide reliable performance, customer-focused service and premium quality.

Situation

Antunes was looking for new ways to expand their footprint and nurture current relationships and grow new business.  They wanted a partner that could tackle several key areas – 1) optimize their current CRM to manage the existing sales teams and drive new opportunities, 2) work alongside Antunes management and executive team to develop on-going sales enablement processes for the sales team, and 3) recruit, train and hire Business Development Representatives to drive new leads. 

Solution

Antunes retained SEG’s services in three areas – 1) SEG’s outsourced BDR program with the option to lift and shift the BDR after 12 months, 2) SEG’s Interim Sales Leadership model for 6 months, and 3) SEG’s CRM Optimization Model.    

Outcomes

Antunes has used SEG off and on for the past 5 years.  Antunes hired away their first BDR after driving many new opportunities and she has been promoted twice since the program started.  In addition, Antunes continues to utilize SEG’s BDR Model to drive new opportunities and incubate their future sales talent.  The model has allowed Antunes to close many more opportunities and drive revenue growth. 

“SEG is a great partner with a solid process to develop sales talent and drive new sales leads to build our pipeline.” 

- Daniel Schmidt, VP of Marketing

Tags: Sales Incubation, Training and CRM Implementation, Sales Best Practice, BDR