ProAct Case Study
Problem: ProAct Services is a Michigan-based provider of industrial air and water treatment services. The company and its Private Equity owner were interested in improving sales and marketing effectiveness to help source and close larger deals nationwide.
Solution: SEG delivered a comprehensive assessment of the challenges and opportunities confronting ProAct. The SEG solution included sales leadership, coaching, training, CRM optimization, and a complete digital transformation of key marketing initiatives. During their time together, SEG helped ProAct realize an impressive sales growth of +21%, making them well-positioned for acquisition by an industry leader.
OUR RESULTS
+21% REVENUE GROWTH YEAR-OVER-YEAR, RESULTING IN SUCCESSFUL EXIT FOR PRIVATE EQUITY COMPANY
“The sales and marketing team at SEG has provided exceptional value and contributed to many foundational operating improvements of ProAct. Their work has helped position the company for a successful sale to an industry leader after a four-year hold period by HKW.”
Mike Foisy
Lead Operations Partner,
Hammond, Kennedy, Whitney & Co.