Problem: Client wanted to increase their profile beyond being a provider of carpentry services to a total solutions construction partner in the high-margin verticals of hospitality, health-care and retail.
Solution: Based on multiple client interviews SEG revamped Siteline’s brand and messaging strategy focusing on the key decision-criteria valued among their target audience: Relationships, Reliability and Reputation. Messaging focused on high-profile projects that new prospects would recognize and value such as Wrigley Field, United Center, Essex Hotel and West Hollywood Edition Hotel. SEG developed new value-based messaging and rebranded all customer facing communications including:
- New website https://www.sitelineinc.com
- New collateral and sales tools
- Prospect email nurturing campaign
- Style guide for all customer and internal communication
- Sales training to improve selling against key competitors
Siteline’s improved and focused outbound marketing has helped drive expanded market share in Chicago, Austin and San Francisco.
“Over a three-month engagement all facets of our project went above and beyond our expectations. SEG stayed on task (more importantly they kept us on task) and they opened us up to a greater appreciation as to just how we could market Siteline in a far more professional manner. On a personal note it was truly a pleasure to work with Geoff and I enthusiastically recommend them for your project!”