Siteline Interior Carpentry Case Study

Siteline Interior Carpentry Case Study


Problem: Client wanted to increase their profile beyond being a provider of carpentry services to a total solutions construction partner in the high-margin verticals of hospitality, health-care and retail.


Solution:  Based on multiple client interviews SEG revamped Siteline’s brand and messaging strategy focusing on the key decision-criteria valued among their target audience:  Relationships, Reliability and Reputation.  Messaging focused on high-profile projects that new prospects would recognize and value such as Wrigley Field, United Center, Essex Hotel and West Hollywood Edition Hotel. SEG developed new value-based messaging and rebranded all customer facing communications including:

  • New website
  • New collateral and sales tools
  • Prospect email nurturing campaign
  • Style guide for all customer and internal communication
  • Sales training to improve selling against key competitors



Siteline’s improved and focused outbound marketing has helped drive expanded market share in Chicago, Austin and San Francisco.


“Over a three-month engagement all facets of our project went above and beyond our expectations. SEG stayed on task (more importantly they kept us on task) and they opened us up to a greater appreciation as to just how we could market Siteline in a far more professional manner.  On a personal note it was truly a pleasure to work with Geoff and I enthusiastically recommend them for your project!”



Tags: Professional Services, Sales and Marketing Consulting