Brian Bourke (Chief Growth Officer) has a highly successful BDR team at SEKO Logistics. What’s his secret? In short – It goes beyond recruiting the right BDRs. In this (virtual) fireside chat, Brian O’Neil (CEO of Sales Empowerment Group) and Mark Tack (Project-Based CMO) dig in to Brian’s “bookend system” where the front is all about strategy and marketing, the back end is all data and measurement, and right there in the middle is the BDR team. We’ll look at how this all flows together and discuss how long it takes, realistically, to put a system like this into place.